We’re building a smarter world for pets.
PawLogic is a pet technology company on a simple mission: give every pet parent the tools to keep their companions safe, healthy and happy — powered by thoughtful design and honest data.
Our story
It started with one very lost beagle.
In 2019, one of our founders’ beagle slipped his leash on an evening walk and vanished into the dark. He was found safe hours later — but those hours changed everything.
The trackers on the market were bulky, the batteries died in a day, and the apps felt like an afterthought. So we started in a small workshop with a simple question: what would pet tech look like if it was designed around the pet first?
Today, more than 120,000 pets are protected by PawLogic devices across 40+ countries — and every product we ship still has to answer that same question.
What we believe
Our values
Four principles guide every product we design and every line of code we ship.
Pets first, always
Every design decision starts with the animal wearing, eating from or being watched by our tech. If it isn’t comfortable, safe and genuinely useful for them, it doesn’t ship.
Privacy by design
Your pet’s location and health data belong to you — full stop. We encrypt everything, never sell data, and give you complete control over who sees what.
Built to last
Mud, rain, chewing, zoomies — our devices are engineered for real pet life and backed by a warranty that actually means something.
Science over gimmicks
We work with veterinarians and animal behaviorists to make sure every metric we show is meaningful, accurate and worth your attention.
Our journey
How we’ve grown
PawLogic is founded in a small workshop, with a mission to build pet tech designed around pets first.
The first PawTrack prototype survives mud, rain and one very determined beagle.
PawTrack launches publicly — 10,000 collars find homes in the first year.
PawFeed joins the pack alongside PawLogic app 2.0, with feeding schedules and multi-pet profiles.
The PawHealth monitor launches, and PawLogic reaches pet parents in 40 countries.
PawCam 2K arrives — and the pack grows past 120,000 protected pets.
What we build
Hardware with a heart
Four product lines, one shared brain — every device talks to the same simple app.
Ready to give your pet the smart life they deserve?
Join 120,000+ pet parents who trust PawLogic to keep their companions happy, healthy, and safe — every single day.